When you write, what do your readers "hear?" And does it make them want to move forward with you, or drown their angst in cold pizza?
3 Tips for Writing the Words You Want Your Readers to “Hear”
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Communicating with Your Audience: An Overview
There's more to being heard than just perching yourself on the tallest branch you can find and singing the loudest. Your message needs to be clear and make a personal connection with your audience.