Your Bios, Elevator Pitches, and LinkedIn Profile

You go to networking events. You’re active on social media. You have an “About Me” page on your website.

• When people see your profile on social media, are they intrigued enough to send you an invitation to connect?
• Does your bio on your website interest them enough so they ask for more information about your business?
• When you meet other professionals at a networking event do they look forward to having that one-on-one with you at a later date?

We all know that people do business with other people they

• • Know.
  • Like.
  • Trust.

Step one is to pique their interest, so they want to make the effort to get to know you. To make them say or think, “Tell me more.”

A good profile isn’t just a rehash of your resume. Just like your “About Me” page on your website, it’s also about your prospect and what you can do for her. The same thing goes for your elevator pitches. They need to make the other attendees sit up and take notice of you, especially at those 7 AM meetings.

You’re interesting and worth connecting with. Let people know it, without sounding pompous or boring them to tears.

Let’s update your bios and get ready for your next meeting.

⇒ Here’s an informal company profile of The Parker Agency, published in the WDVR-FM newsletter.  WDVR Parker Agency

⇒ Here’s an informal company profile of Frenchtown Home & Hardware, published in the WDVR-FM newsletter.   WDVR Frenchtown H&H

⇒ Here’s a sample of a description I recently wrote for a client’s LinkedIn profile.